Imagine your ideal shopping experience and you will probably envision a relaxing environment with vibrant, positive colors because people often buy based on emotion. Emotions that reflect:
- Air quality
- A variety of lighting
- Good music
- Vibrant scents
Feng Shui Use of Color is the simplest trick and can dramatically shift the energy in your retail space. Utilize different colors based on what you want for the business.
Fire Element – High Energy
Red | Blood Orange | Bright Purple | Fuschia Pink | Bright Fiery Yellow
Earth Element – Stability
Light Yellow | Beige | Nudes | Tan | Autumn Colors
Water Element – Abundance
Blue | Black
Metal Element – Clarity
Gray | White | Cream | Metallics (bronze, metal, gold)
Wood Element – Growth
Brown | Green
Common Feng Shui Don’ts
- Mirror directly facing front entrance
- Direct door alignment of front door with back door
- Fluorescent lighting
- Strange smells
Famous clothing designer Donna Karan added Reds to her retail stores in New York which tripled her sales. Each year there is a power color which is also a helpful way to add energy to your retail business. Design for Energy has helped dog stores, photography spaces, consignment stores, among others. Color is just one aspect to achieving great flow while attracting good customers and increasing your business’s visibility. Let us help you set up your retail space for even greater success. Contact us for a free phone assessment/money making session today!
